According to Reuters, Amazon is developing World Product Graph, a data initiative designed to gather product information and keep shoppers on its platform, according to a draft plan disclosed on November 13. The project aims to improve Alexa for Shopping, the AI shopping assistant formerly known as Rufus, by combining brand-provided data with information crawled from retailers' websites. Amazon noted the document does not necessarily reflect its current implementation plans, and the timeline and feasibility remain uncertain.

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