According to Bloomberg reporter Mark Gurman, Apple CEO John Ternus recently instructed software chief Craig Federighi to accelerate AI research and evolve Siri from a reactive assistant into a proactive agent.

Currently, Siri can understand screen content, read authorized emails and messages, and execute cross-app tasks, but primarily operates on a request-response basis. Apple wants Siri to function like ChatGPT or Meta Muse—remembering long-term user goals, autonomously monitoring changes, and continuously executing tasks in the background. Gurman suggested Apple could roll out a more advanced version as early as 2027. Apple's advantage lies in controlling both hardware and operating systems across 2.5 billion active devices globally, providing access to personal data and app ecosystems that competitors struggle to replicate.

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