According to Bloomberg's Mark Gurman, Apple CEO John Ternus recently demanded the company accelerate its artificial intelligence development, pushing Siri to transform from a passive voice assistant into an autonomous AI agent capable of independently executing tasks.

Ternus expressed dissatisfaction with AI project progress in closed-door meetings with software chief Craig Federighi, urging him to "move quickly beyond incremental Siri improvements." Gurman reports Apple aims to launch a next-generation Siri with agent capabilities by next year, competing against ChatGPT's assistant, Meta Muse, and Grok.

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