According to Bitbase's official announcement, the crypto trading platform unveiled Bitbase 2.0 on November 2, 2026, marking a significant brand upgrade. The launch introduces a redesigned logo, a new brand IP character named Benie, and a refreshed brand philosophy reflecting the company's updated vision.
Benie, described as the energy spirit of Bitbase, is positioned as curious and adventurous, designed to enhance user engagement and community connection. The rebranding effort extends beyond visual elements to include a refreshed narrative and brand positioning within the digital asset ecosystem.