BlueXP Launches AI Shopping Platform BuyTalk Agent, Integrates Mastercard Payment Today

According to Taipei Times, BlueXP (subsidiary of Gamania Group) launched AI shopping platform BuyTalk Agent in partnership with Yingyuan Technology and integrated Mastercard Agent Pay functionality today.

The platform enables merchants to transform product information into AI-readable data without building their own AI models, streamlining the process from product recommendation to order confirmation and payment. BuyTalk Agent initially targets the tourism industry, allowing customers to receive personalized travel recommendations based on departure dates, group size, budget, and accommodation preferences, while merchants can complete onboarding in four steps.

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