According to Bloomberg, the European Union's Digital Fairness Act draft, set to be unveiled this Wednesday, will require social media platforms to provide adult users with options to disable addictive and excessive-use features, as well as AI systems designed to simulate interpersonal relationships and encourage continuous engagement. The regulation targets major tech companies including Meta Platforms and Google, whose services rely heavily on user-retention mechanisms. Companies failing to comply face fines of up to 6 percent of global annual revenue.

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