Naver Establishes Logistics Subsidiary, Plans 1 Trillion Won Investment Through 2030

According to Naver CEO Choi Su-yeon's Q3 earnings call on November 12, the South Korean e-commerce platform plans to establish a dedicated logistics subsidiary and invest approximately 1 trillion won through 2030 to strengthen its delivery infrastructure and compete more directly with Coupang. The company will lease logistics centers while collaborating with existing partners, leveraging search and order data to optimize inventory placement and delivery speed.

Naver's N-delivery transaction volume surged 38% year-over-year in Q3, with dawn delivery centers expanding from 3 to 9 locations and dawn delivery revenue growing over four times in the quarter. However, operating profit declined 20.9% to 455.3 billion won as AI infrastructure investments increased costs by 29.1%, raising concerns about profitability during the additional logistics spending phase.

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