According to The Block, on Nov 12, the New York Department of Financial Services issued new advertising and marketing guidelines for licensed cryptocurrency entities operating in the state. The guidance requires regulated entities to establish and enforce policies covering advertising accuracy, clear disclosure, and governance review processes. Entities must update their policies by May 10, 2027, and conduct annual reviews thereafter. Key requirements include ensuring marketing claims are substantiated and avoid misrepresentation of product performance or regulatory status, providing clear customer disclosures, and implementing third-party promoter oversight to prevent fraudulent use of the firm's brand.

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