According to OpenAI, on November 10, the company launched Businesses in ChatGPT, a test feature that enables merchants to claim and manage profiles, list products with pricing and inventory, and deploy AI agents to answer customer inquiries directly within the platform. The rollout covers U.S. e-commerce and online service businesses. Business Hub allows merchants to track metrics such as mentions, views, and website clicks, while Business Agents let consumers interact with merchant-specific AI to compare products or inquire about features. Merchants can also sponsor their Business Agents as landing pages for ChatGPT ads. OpenAI stated that ChatGPT now has 1.2 billion weekly active users.

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