According to Zoho Corporation, on November 13 the India-based enterprise software company rebuilt Zoho Campaigns, its marketing platform, to add WhatsApp messaging, AI agent workflows, and simplified email and SMS tools. The update consolidates email, SMS, and WhatsApp into a single workflow and supports Model Context Protocol, enabling compatible AI agents to access tools, data sources, and application programming interfaces with configured permissions.

Pricing remains unchanged with paid plans starting at US$4 per month; SMS and WhatsApp incur no additional platform charge but require users to purchase message credits. Zoho said it has surpassed 150 million users globally and 1 million paying organizations.

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